all names

Unit1 organisation

Named in 1 report across 1 story - 20 Sept

The stories

UK startup snares $20m to recreate gigs with ‘hyper-realistic’ digital avatars

1 outlets1 report names Unit120 Sept

Who keeps naming them

The Guardian World1

One email a week

The stories everytrace watched stay alive - how many independent outlets carried each one, and how long it lasted. No daily digest, no breaking-news alerts.