UK startup snares $20m to recreate gigs with ‘hyper-realistic’ digital avatars
One daysingle sourceOne outlet reported this, once - no second voice in this corpus.
All 1 reports on Sun, 20 September 2026
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Sun, 20 September 2026
1 report- The Guardian World13:00first to report
Unit1 hopes to offer lower cost version of shows such as Abba Voyage, showcasing living and dead artists in any venue The former chief executive of Andrew Lloyd Webber’s entertainment group has obtained a near-£15m investment for his UK music tech startup that hopes to recreate classic concerts by manifesting musicians as digital avatars. Unit1 was set up last year by Barney Wragg, an entertainment executive who ran Lord Lloyd-Webber’s Cats-to-Evita empire for five years from late 2011. It has...