What is a ‘fun fund’? Inside Gen-Z's new experience-first economy and budget playbook

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All 1 reports on Wed, 26 August 2026

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Shanelle Ferreira Abu Dhabi Samhitha Kandadai Van Gogh Tamil Nadu, Tamil Nadu, India Indonesia Mumbai, Maharashtra, India

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Wed, 26 August 2026
1 report
- livemint.com14:54first to report
  What is a ‘fun fund’? Inside Gen-Z's new experience-first economy and budget playbook
  Gen Z has coined a new category in discretionary spending with 'fun funds'. Opting for experiences over planned purchases, the younger generation is inclined to splurge on art exhibitions, travel, workshops, concerts, and more.