Lego sales jump 21% to nearly £5bn, helped by World Cup and F1 ranges
After publishing: 1 headline quietly rewritten1 change
- The Guardian Worldseen 25 Aug, 14:23headline rewritten
Lego sales rise as World Cup and F1 ranges prove to be winnersLego sales jump 21% to nearly £5bn, helped by World Cup and F1 ranges
What it is about
Who published it, and when
3 reports left out of the cascade - too little in common with the story to place
How it spread - 3 original reports, 2 reprints
Tue, 25 August 2026
3 reports- kentonline.co.uk07:28first to report
The Danish firm reported a 21% rise in revenues to a record 41.6 billion Danish kroner (£4.8 billion) for the six months to June 30.
1 reprint
- standard.co.uk25 Aug, 09:59their copy
- iDNES (Czechia)11:01
Dánský výrobce stavebnic Lego v pololetí zvýšil čistý zisk o 32 procent na 8,6 miliardy dánských korun (27,7 miliardy Kč). Tržby vzrostly více než o 20 procent. Firmě pomohl fakt, že produkty související s mistrovstvím světa ve fotbale a se závody formule 1 přilákaly ke stavebnici nové zákazníky..
1 reprint
- Novinky (Czechia)25 Aug, 10:30their copy
- The Guardian World11:29edited after publishing
previously
Lego sales rise as World Cup and F1 ranges prove to be winnersDanish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products Business live – latest updates Lego sales have risen by more than a fifth as tie-ups with the football World Cup, Formula One and the hit film KPop Demon Hunters as well as its flower-based and Star Wars kits drive demand. The toymaker said its revenues had increased by 21% to 41.9bn Danish kroner (£4.8bn) in the first six months of 2026, driven by strong growth in the Americas, Europe and the...