From Miu Miu to Dior: Why luxury brands are turning to ‘intellectual influencers’

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All 1 reports on Mon, 17 August 2026

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Mon, 17 August 2026
1 report
- Channel News Asia21:26first to report
  From Miu Miu to Dior: Why luxury brands are turning to ‘intellectual influencers’
  As younger consumers grow more sceptical of traditional influencers and AI-generated content, brands are turning to writers, thinkers and literary culture for a different kind of authority.