Samsonite Group acquires celebrity-founded Béis
One day2 outlets reported this in 2 reports over 1 day
All 2 reports on Thu, 13 August 2026
What it is about
Who published it, and when
original reportfirst to report
insideretail.asia
adweek.com
13 Aug, 02:03over 18 hours13 Aug, 20:27
How it spread - 2 original reports
Thu, 13 August 2026
2 reports- insideretail.asia02:03first to report
Samsonite Group, the world’s leading luggage company, has entered into an agreement to acquire Béis, which was founded by Canadian actor Shay Mitchell.
- adweek.com20:27
The luggage giant’s majority stake in Shay Mitchell’s brand comes as sales dipped 2.5% last year