Gap bucks retail headwinds with massive China expansion amid localisation drive
One daysingle sourceOne outlet reported this themselves - 1 of the 2 reports ran its copy.
All 2 reports on Tue, 11 August 2026
What it is about
GapZaraH&Mmainland ChinaHong KongLeadleo Research InstituteWang Tianshi, Guangdong, ChinaAmericanChineseMacauChina
Who published it, and when
How it spread - 1 original report, 1 reprint
Tue, 11 August 2026
1 report- South China Morning Post09:00first to report
Amid widespread store closures by foreign fast-fashion players in China, US apparel brand Gap is defying industry headwinds. It plans to open 50 new stores in mainland China this year and return to Hong Kong by year’s end, following a localisation overhaul that has attracted more Chinese consumers. This expansion comes at a time when the world’s second-largest consumer market faces sluggish overall retail sales, with brands such as Zara and H&M scaling back their number of stores. With Gap...
1 reprint
- scmp.com11 Aug, 09:00their copy