ASUS And GIGABYTE Reportedly Raised GPU Prices By Around 20% In China, With Up To $666 For Flagship Models

What it is about

Who published it, and when

How it spread - 10 original reports

1. Wed, 5 August 2026

   3 reports
   • wccftech.com12:01first to report
     ASUS Asks $5090 For RTX 5090 After Cancelling User's Order Who Already Paid $4607

     ASUS canceled an RTX 5090 order worth $4,607, raising the price to $4,982, reflecting growing GPU price inflation after the RAMpocalypse

   • Google News - Top Stories12:01
     ASUS Asks $5090 For RTX 5090 After Cancelling User’s Order Who Already Paid $4607

     ASUS Asks $5090 For RTX 5090 After Cancelling User’s Order Who Already Paid $4607 Wccftech $4,429 order for a ROG Astral RTX 5090 cancelled by Nvidia due to a 'late' price increase, with Asus blamed — marketplace buyer refunded after immediate $500 increase, with top-spec GPU now almost 2.5x higher than MSRP Tom's Hardware GPU prices are approaching 2.5x their launch cost. Asus and Gigabyte just made it official with a second 2026 price hike. The Next Web GIGABYTE Reportedly Hikes GPU Pricing...

   • wccftech.com15:22
     ASUS And GIGABYTE Reportedly Raised GPU Prices By Around 20% In China, With Up To $666 For Flagship Models

     More evidence that almost every vendor is now increasing the GPU prices for both AMD and NVIDIA SKUs. NVIDIA and AMD Graphics Cards are About to Get Expensive As Their Board Partners Implement a New 20% Price Hike for RTX 50 and Radeon RX 9000 Series The latest generation of NVIDIA and AMD graphics cards is witnessing another significant price hike. There have been multiple reports of the same, and we have seen how some retailers have already started to increase GPU prices on their stores....

2. Fri, 7 August 2026

   1 report
   • windowscentral.com11:27
     At least one lucky PC builder beat the component price crisis by finding a $5 NVIDIA RTX graphics card

     Why do I never find deals like this where a lucky PC builder managed to snag an NVIDIA RTX graphics card for just $5?!

3. Sat, 8 August 2026

   1 report
   • wccftech.com11:52
     Taiwanese Retailer Won't Sell The RTX 5090 Alone, Forcing Buyers Into An $7,481 Eight-Motherboard Bundle

     Taiwanese retailer offers RTX 5090 bundles, including up to eight motherboards, with prices around US$7481 to US$8498 amid GPU shortages.

4. Wed, 12 August 2026

   2 reports
   • wccftech.com08:10
     AMD Radeon RX 9000 GPUs Sees Official Price Increase of Up To 20%, As The Radeon RX 9070 XT Now Costs Over $1000

     AMD has officially raised the MSRP/SEP prices of its Radeon RX 9000 GPUs in Q3 2026, with the RX 9070 XT now costing more than $1000.

   • wccftech.com10:55
     NVIDIA's Fastest Blackwell GPU, the 96 GB RTX PRO 6000, Now Costs $16,000, Almost Double Its Original Price

     NVIDIA's flagship Blackwell GPU, the RTX PRO 6000, is now listed at $16,000 US, the highest price since its launch.

5. Sat, 15 August 2026

   1 report
   • tomshardware.com20:53
     Grab this RTX 5070 gaming PC for just $1,499, saving $600 off list price — Acer Nitro 85 prebuilt comes with 16GB of RAM, Core Ultra 7 265F, and a 1TB PCIe 4.0 SSD

     Uncompromised 1440p gaming without breaking the bank.

6. Wed, 26 August 2026

   1 report
   • techspot.com14:01
     Asus customer says $10,000 ROG anniversary bundle order was canceled, forcing them to pay $500 more
7. Mon, 31 August 2026

   1 report
   • bgr.com21:47
     Why Are The Most Powerful Graphics Cards So Expensive?

     A flagship graphics card can cost more than a used car, and nearly a decade of market disruption can be blamed for the price increases.