Nielsen To Buy DoubleVerify For $2.15B

Fadingcorroborated6 outlets reported this themselves in 6 reports over 2 days - more reporting than echo.

After publishing: 1 description edited1 change

mediapost.comseen 14 Aug, 08:18description edited
what the description said, before and after
~~DoubleVerify's selling price of $13.60 a share represents a 30% premium to its average stock price over the past 60 days. DoubleVerify stock closed down 2.3% on Thursday to $11.71.~~
DoubleVerify's sale price of $13.60 a share represents a 30% premium to its average stock price over the past 60 days. DoubleVerify stock closed down 2.3% on Thursday to $11.71.

Fri, 7 August 2026peak 5 reports on Fri, 7 August 2026Mon, 10 August 2026

What it is about

Who published it, and when

original reportedited after publishingfirst to report

mediapost.com

radioink.com

yahoo.com

tvtechnology.com

webwire.com

7 Aug, 05:15over 3 days10 Aug, 06:45

1 report left out of the cascade - too little in common with the story to place

How it spread - 6 original reports

Fri, 7 August 2026
5 reports
- mediapost.com05:15first to reportedited after publishing
  Nielsen To Buy DoubleVerify For $2.15B
  DoubleVerify's sale price of $13.60 a share represents a 30% premium to its average stock price over the past 60 days. DoubleVerify stock closed down 2.3% on Thursday to $11.71.
- radioink.com12:54
  Nielsen Expands Into Ad Verification With DoubleVerify Acquisition
  Nielsen has agreed to acquire DoubleVerify in an all-cash deal worth about $2.15 billion, adding ad-verification tools to its platform.
- yahoo.com14:19
  Nielsen buying DoubleVerify for $2.15 billion
  Nielsen has agreed to buy DoubleVerify, a digital media measurement firm, for around $2.15 billion, or $13.60 per share.
- editorandpublisher.com14:43
  Nielsen to buy DoubleVerify
  Nielsen Holdings agreed to buy DoubleVerify in a deal with an enterprise value of about $2.15 billion.
- tvtechnology.com16:42
  Nielsen to Acquire DoubleVerify for $2.15 Billion
  Combined company expected to generate over $4 billion in revenue and have solutions for companies that generate more than $300 billion in advertising spend
Mon, 10 August 2026
1 report
- webwire.com06:45
  Nielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform
  Combination of Nielsen and DoubleVerify to Provide Clients Clear, Verified, and Independent Data for the End-to-End Advertising Segment � Enabling Superior Decisions and Outcomes , , , , Combined Company Expected to Generate over $4 Billion in Revenue on a Pro-Forma Basis, While Expanding Solutions to Companies that Generate $300 Billion+ in Advertising Spend , , , , Transaction Advances Nielsen�s Position as the Leader in Media Intelligence for the Modern Advertising Ecosystem , , , , Nielsen...