The Research Contributions of Donald R. Lehmann to Marketing, Volume 5
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What it is about
Vanitha SwaminathanDonald LehmannIntelUnited StatesTuck School Of BusinessProcter GambleTuck School Of Business At Dartmouth CollegeDartmouth CollegeAccentureAmerican ExpressDisneySamsungAmerican
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Tue, 6 October 2026
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This volume features research contribution of Lehmann's coauthored publications, and analyses the impacts on advertising and branding research