Disney Sells Out Super Bowl Ad Inventory, Wraps Upfront Sales Process
After publishing: 2 headlines quietly rewritten2 changes
- forbes.comseen 8 Aug, 13:51headline rewritten
New Record: Super Bowl LXI Commercials Already Sold Out And It’s Only AugustDisney Sets A Super Bowl Record After Commercial Slots Sell Out - deadline.comseen 4 Sept, 18:25headline rewritten
Disney Sells Out Super-Bowl Ad InventoryDisney Sells Out Super Bowl Ad Inventory, Wraps Upfront Sales Process
What it is about
Who published it, and when
How it spread - 5 original reports
Wed, 5 August 2026
5 reports- deadline.com13:47first to reportedited after publishing
previously
Disney Sells Out Super-Bowl Ad InventoryDisney has sold out ad inventory for next February's Super Bowl, according to Chief Financial Officer Hugh Johnston.
- adweek.com13:58
Disney says it sold out the Big Game with ‘one of the broadest advertiser and category mixes in Super Bowl history.’
- mediapost.com15:30
Disney said Super Bowl ad sales came from one of the "broadest advertiser and category mixes in Super Bowl history," with nine brands in the big game for the first time.
- latimes.com20:19
Disney said 58 brands have bought time on the game, which is the most-watched TV event of the year.
- forbes.com20:46edited after publishing
previously
New Record: Super Bowl LXI Commercials Already Sold Out And It’s Only AugustDisney sold out its ad space for the 2027 Super Bowl, the company stated. Disney charged $10 million for an ad slot in the game that reaches record ratings annually.