India's media moment is about TV and mobile convergence, not replacement
One daysingle sourceOne outlet reported this, once - no second voice in this corpus.
All 1 reports on Tue, 29 September 2026
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Tue, 29 September 2026
1 report- indiatimes.com06:53first to report
Indian viewers are increasingly using various screens for content consumption as the industry adapts. Traditional pay-TV is facing competition from streaming services and connected television options. New app-based delivery for linear channels has been introduced by multiple traditional distributors. Linear television maintains its relevance, especially as a shared viewing medium for families. Live sports events like TATA IPL demonstrate the merging of traditional and digital viewing...