FSSAI rules put beverage makers in a tizzy as ‘energy’ deadline looms

Fading3 outlets reported this in 4 reports over 2 days

After publishing: 1 description edited1 change

indiatimes.comseen 1 Nov, 09:09description edited
what the description said, before and after
Explore the recent FSSAI ruling affecting energy drink labels, leading to Red Bull's legal challenge and significant market implications for beverage manufacturers. Discover the impact on companies like PepsiCo and Reliance as they navigate new labeling regulations.
Red Bull has approached the Delhi High Court to dispute FSSAI's ban on energy drink labeling. The company argues that due process was not followed in the ban's implementation. Reliance has introduced Campa Xtra without the term 'energy' amid the new regulations. Industry executives express concerns about the impact on major energy drink brands in India. The energy drink market is significant, valued at approximately ₹9,500 crore in recent years.

Tue, 29 September 2026peak 3 reports on Tue, 29 September 2026Mon, 5 October 2026

What it is about

Campa Xtra Pepsico Campa Energy Red Bull Indian Beverage Association Food Safety Standards Authority Of India Delhi, Delhi, India New Delhi, Delhi, India Justice Amit Mahajan Standards Authority Of India India FSSAI Delhi Hell Energy Monster Energy India Hungarian

Who published it, and when

original reportedited after publishingfirst to report

indiatimes.com

adgully.com

29 Sept, 02:47over 6 days5 Oct, 05:27

1 report left out of the cascade - too little in common with the story to place

How it spread - 4 original reports

Tue, 29 September 2026
3 reports
- indiatimes.com02:47first to reportedited after publishing
  FSSAI rules put beverage makers in a tizzy as ‘energy’ deadline looms
  Red Bull has approached the Delhi High Court to dispute FSSAI's ban on energy drink labeling. The company argues that due process was not followed in the ban's implementation. Reliance has introduced Campa Xtra without the term 'energy' amid the new regulations. Industry executives express concerns about the impact on major energy drink brands in India. The energy drink market is significant, valued at approximately ₹9,500 crore in recent years.
- indiatimes.com07:06
  Delhi HC sets aside FSSAI order directing Red Bull India to drop ‘energy’ from drinks
  The Delhi High Court has annulled an order from FSSAI regarding Red Bull India's product labeling. Justice Amit Mahajan ruled in favor of the company on the grounds of natural justice. The court has allowed FSSAI to issue a fresh show-cause notice to Red Bull India. This decision enables the company to present its case effectively. FSSAI can pass a new order after following proper legal processes.
- Times of India07:56
  Delhi HC quashes FSSAI order directing Red Bull to drop 'energy drink' label
Mon, 5 October 2026
1 report
- adgully.com05:27
  PepsiCo and Monster join Red Bull in legal challenge against FSSAI over 'energy drink' labeling ban
  PepsiCo and Monster join Red Bull in legal challenge against FSSAI over 'energy drink' labeling ban PepsiCo India and Monster