Why One Size Doesn’t Fit All in Public Relations -By Ugochukwu Ugwuanyi
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All 1 reports on Wed, 23 September 2026
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Wed, 23 September 2026
1 report- opinionnigeria.com10:39first to report
A universal brand doesn’t have to speak to everyone in the same way but must remain recognisable to everyone. Imagine a commercial built around a young mom preparing her child for their first day of school. The emotion this evokes will definitely move audiences whether they are in Nigeria, Brazil, Russia, Japan or Australia. While a good story mustn’t necessarily capture every place, it should be meaningful in most places!