Your next movie outing could cost a lot less. All you need to know about PVR INOX's new strategy
Steady2 outlets reported this in 2 reports over 2 days
Thu, 6 August 2026Sat, 8 August 2026
What it is about
Ajay BijliBihar MuzaffarpurSanjeev Kumar BijliSneha BiswasHomemoneypersonal FinanceyourHt GroupHollandBengaluru, Karnataka, IndiaDelhi, Delhi, IndiaIndiaMumbai, Maharashtra, IndiaHollywood, California, United StatesLulu GroupMuzaffarpur, Bihar, IndiaJabalpur, Madhya Pradesh, IndiaRampur, Uttar Pradesh, IndiaBarrackpore, West Bengal, India
Who published it, and when
original reportfirst to report
livemint.com
indiatimes.com
6 Aug, 05:27over 2 days8 Aug, 15:42
How it spread - 2 original reports
Thu, 6 August 2026
1 report- livemint.com05:27first to report
PVR INOX launched a new format designed to deliver an affordable yet premium movie-viewing experience in Tier III cities across India. The first Smart Cinemas will be unveiled in Muzaffarpur, Bihar.
Sat, 8 August 2026
1 report- indiatimes.com15:42
PVR INOX plans to add one thousand screens over five years. The company is focusing on smaller cities and affordable multiplex formats. This expansion utilizes asset-light models with developer funding for projects. Single-screen cinemas are declining, creating opportunities for multiplex growth. PVR INOX aims to reach underserved markets with wider audience choices.