Why are children’s brands suddenly chasing adults?
Steadysingle sourceOne outlet reported this, in 2 reports over 2 days - no second voice in this corpus.
Thu, 6 August 2026Thu, 13 August 2026
What it is about
Ben ThomasBrian BakerHasbroNew York, United StatesBrooklyn, New York, United StatesMarc JacobsIndiaPennsylvania, United StatesUnited Kingdom
Who published it, and when
original reportfirst to report
insideretail.asia
6 Aug, 01:20over 7 days13 Aug, 01:47
How it spread - 2 original reports
Thu, 6 August 2026
1 report- insideretail.asia01:20first to report
“Whether you’re just beginning your creativity journey or you’ve always nurtured this interest, Crayola has a solution suitable for all ages.”
Thu, 13 August 2026
1 report- insideretail.asia01:47
Crayola CCO Ben Thomas discusses the brand’s marketing strategy, collaborations, adult consumers, social commerce and creative culture.