Adidas faces boycott calls over Israeli veteran featured in campaign

What it is about

Who published it, and when

How it spread - 11 original reports

1. Sun, 6 September 2026

   2 reports
   • israelnationalnews.com14:59first to report
     Adidas faces boycott calls over Israeli veteran featured in campaign

     Sportswear giant Adidas is facing boycott calls over a campaign in Israel featuring former IDF soldier Shalev Biton, who lost his left leg after being wounded while fighting near Gaza.

   • Al Jazeera English18:56
     Adidas faces boycott calls over campaign featuring former Israeli soldier

     Activists slam campaign showing soldier while over 5,000 Palestinians faced amputations due to Israeli attacks in Gaza.

2. Mon, 7 September 2026

   2 reports
   • Al Jazeera English02:12
     Adidas faces boycott over amputee campaign featuring Israeli soldier

     Adidas is facing calls for a boycott after featuring a former Israeli soldier in a campaign for amputees.

   • Anadolu Agency (AA)14:36
     Adidas apologizes after campaign featuring former Israeli soldier sparks boycott calls

     Company describes posters as a local promotion of its Single Shoe service as critics point to Gaza’s amputation crisis

3. Tue, 8 September 2026

   5 reports
   • Anadolu Agency (AA)00:42
     Adidas Arabia apologizes after campaign featuring former Israeli soldier sparks boycott calls

     'It was not our intention in any way to cause offense, and we apologize to everyone affected by this,' says regional branch of sportswear company

   • El Mundo (Spain)07:49
     Javier Bardem apoya las llamadas a boicotear a Adidas por la participación de un ex soldado israelí en una campaña publicitaria para amputados

     La marca deportiva ha emitido este lunes un comunicado de disculpas y asegura que los carteles sólo se utilizaron en Israel y no formaban parte de una campaña global Leer

   • ABC (Spain)08:09
     Adidas se disculpa por la participación de un exsoldado israelí en una campaña publicitaria para amputados

     La marca deportiva Adidas ha emitido este lunes un comunicado de disculpas por emplear en una campaña publicitaria para su servicio 'Single Shoe' (venta de una sola zapatilla) para personas amputadas y con diferencias entre sus extremidades a un exsoldado israelí que perdió la pierna izquierda en enfrentamientos con milicias de la Franja de Gaza en 2021, destacadamente el Movimiento de Resistencia Islámica (Hamás).«Reconocemos que una imagen utilizada en una reciente campaña local ha generado...

   • Anadolu Agency (AA)08:35
     One campaign, two realities: Gaza amputees challenge Adidas over former Israeli soldier

     Palestinians who lost limbs in Israeli attacks contrast struggle for prosthetics with campaign promoting amputee service

   • Anadolu Agency (AA)22:22
     Adidas faces global boycott calls for campaign featuring former Israeli soldier

     Campaign promoting single-shoe service for amputees sparks criticism, prompting Adidas Arabia to apologize

4. Thu, 10 September 2026

   2 reports
   • Anadolu Agency (AA)13:10
     Gaza amputees to Adidas: You ignored the victims and celebrated the killer

     Palestinian athletes accuse sportswear company of ignoring Gaza’s amputees and honoring a former soldier, as thousands struggle to access prosthetic limbs and rehabilitation

   • Anadolu Agency (AA)13:45
     BDS co-founder dismisses as 'empty talk' Adidas apology over Israeli soldier campaign

     'The fact that Palestine is home to the highest number of child amputees in the world makes this marketing choice even more obscene,' Omar Barghouti tells Anadolu